Livingroom Analytics - Cookie Policy
LAST UPDATED April 2 2020
1. Cookie Policy and Contact Information
1.1 When you visit Livingroom Analytics or make use of our services you automatically receive one or more cookies. The primary purpose for our use of cookies is to ensure the optimal delivery of our services. In addition, we use third party cookies for statistical purposes, to analyze user behavior and make advertising more relevant to you. This policy explains in more detail the types of cookies we use, the purposes for which we use them and how you can block and remove such cookies.
1.2 Who are we? We are Livingroom Analytics ApS. Our address is Fruebjergvej 3, 2100 Copenhagen, Denmark. You can contact us by post at the above address, by email at privacy@livingroomanalytics.com or by telephone on +45 61 27 33 17.
We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details above.'
2. What Is a Cookie?
2.1 A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognize a user’s web browser or device.
3. Blocking and Removing Cookies
3.1 You have the control over cookies and can choose to accept or reject cookies. If you want to reject cookies, click on the opt-out button when browsing our website for the first time.
Your browser also may give you the ability to block or delete cookies should you wish to do so. Please see the ‘Help’ menu in your browser for further information. Please note that blocking all cookies will have a negative impact upon the usability of many websites, including our own. We therefore recommend that you permit the use of cookies when using our websites.
To opt-out from Google Analytics tracking and cookies, see Google's support article.
4. Our Use of Cookies
4.1 Cookies on our websites may be set by us, by third parties under contract with us, or by independent third parties such as advertisers.
4.2 Our site makes use of both ‘session’ and ‘persistent’ cookies. ‘Session’ cookies remember information from page to page for filtering and completing searches before being removed when you end your session. ‘Persistent’ cookies enable our websites to recognize you when you make return visits to us, and remain stored on your computer until deleted, or until they reach a specified expiry date. Persistent cookies placed on your computer as a result of your use of our websites will never be stored for longer than 2 years from the date of your last visit.
4.3 The table below sets out the various types of cookies we use and why we (or relevant third parties) use them. The table also includes information you can use to control and learn more about the cookies used on our site.
| Cookie Type & Category | Why We Use It and Additional Information | Provider | How to refuse |
| Essential Cookies (A) | Essential cookies, as their name suggests, are vital to the proper functioning of the website. They enable us to provide you with our website services. | Cookie Notice |
These cookies are strictly necessary to run our website and cannot be refused. However, you can block these cookies through your browser. See 3. Blocking and removing cookies. |
| Features & Preferences Cookies (B) | We use cookies to make sure our website performs and works as it needs to, and to make sure the features and services are being delivered in accordance with your expectations. Not accepting these cookies might impact the availability and performance of some features. | If you want to refuse these cookies, follow the guidelines in 3. Blocking and removing cookies. | |
| Performance & Analytics Cookies (C) | We also use cookies to monitor and understand more about how our websites and services are used and accessed, which in turn lets us optimize the user experience and build a website that suits the needs of our users and drive the direction of our business. | Google Analytics, Vimeo | If you want to refuse these cookies, follow the guidelines in 3. Blocking and removing cookies. |
| Advertising & Marketing Cookies (D) | We use some cookies in order to make advertising messages relevant and interesting to you. | Hubspot, Linkedin, Gooogle Analytics | If you want to refuse these cookies, follow the guidelines in 3. Blocking and removing cookies. |
4.4 The table below specifies the individual cookies we use.
Some of the cookies we use are strictly necessary for our website to function, and we don’t ask for your consent to place these on your computer (category A).
However, for those cookies that are useful but not strictly necessary we will always ask for your consent before placing them (category B-D).
As well as the cookies we use, various third parties also place them on your computer, again with your consent.
All cookies are shown in the below table. This table is updated regularly.
| Cookie Name | Category | Purpose | Further Information |
| _ga | C | Used by Google Analytics to distinguish users. | Kept for 2 years. |
| _gat | C | Used by Google Analytics to throttle request rate. | Kept for 1 minute. |
| _gid | C | Used by Google Analytics to distinguish users. | Kept for 24 hours. |
| _gac_<property-id> | D | Used by Google Analytics and contains campaign related information for the user. | Kept for 90 days. |
| collect | C | Used by Google Analytics to collect data of the user platform (PC, tablet, mobile and more) and preferences. Used to optimize website content and ads. | Kept until the end of session. |
| r/collect | C | Used by Google Analytics to collect data about the users’ platform and behaviour. The cookie is used to track users on websites and units. | Kept until the end of session. |
| _hssc | D | Used by Hubspot to keep track of sessions and collect statistics about the users visit and used to target marketing campaigns and online ads. | Kept for 1 day. |
| _hssrc | D | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. Collect statistics about the users visit and used to target marketing campaigns and online ads. | Kept until the end of session. |
| _hstc | D | Used by Hubspot to track visitors. This is the main tracking cookie. Collect statistics about the users visit and used to target marketing campaigns and online ads. | Kept for 13 months. |
| hubspotutk | D | Used by Hubspot to keep track of the visitors’ identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | Kept for 13 months. |
| _ptq.gif | D | Used by Hubspot to collect data about the visitor's device and behaviour. Tracking visitors across devices and marketing channels. | Kept until the end of session. |
| embed/v3/counters.gif | D | Used by Hubspot to collect data about the users’ preferences and interaction with internet campaigns. Used to promote events and products. | Kept until the end of session. |
| lang | B | Used by LinkedIn to save the language choice of the user. | Kept until the end of session. |
| lang | B | Set by LinkedIn when a web page contains an embedded 'Follow Us' panel. | Kept until the end of session. |
| bcookie | D | Used by LinkedIn to track the use of embedded services. | Kept for 2 years. |
| bscookie | D | Used by LinkedIn to track the use of embedded services. | Kept for 2 years. |
| lidc | D | Used by LinkedIn to track the use of embedded services. | Kept for 1 day. |
| lissc | D | Used by LinkedIn to track the use of embedded services. | Kept for 1 year. |
| UserMatchHistory | D | Used by Linkedin to gather data about the visitor's preferences on multiple websites and used to optimize the website's ad relevance for the specific visitor. | Kept for 29 days. |
| cookie_notice_accepted | A | Used by Cookie Notice to keep track of cookie acceptance. | Kept for 1 year. |
| vuid | C | Used by Vimeo to collect data from the user's website visits, e.g. which pages are visited. | Kept for 2 years. |
4.5 The following text provides a more in-depth description of our main third-party cookies.
Intercom
We provide a limited amount of your information (such as sign-up date and some personal information like your email address) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you visit our website or use our product. As a data processor acting on our behalf, Intercom analyzes your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you.
For more information on Intercom's use of cookies, please visit https://www.intercom.com/terms-and-policies#cookie-policy. We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). The Intercom Messenger Apps and Apps in Inbox products may also provide you with access to other third-party applications such as Stripe. You should consult these third parties' privacy notices for further information on their use of your personal data.
As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience.
For more information on the privacy practices of Intercom, please visit https://www.intercom.com/terms-and-policies#privacy. Intercom’s services are governed by Intercom’s terms of use which can be found at https://www.intercom.com/terms-and-policies#terms. If you would like to opt out of having this information collected by or submitted to Intercom, please contact us.